Bringing goodness home

for NutriSoy

Concept, Print, POSM, Digital


Singapore’s war on diabetes provided an opportunity for NutriSoy to grow their reduced sugar and no sugar range. But first, we needed to encourage Singaporeans to think beyond personal consumption of soya milk at the hawkers.


Career-driven and time-pressed, supermoms still want to be on top of their game when it comes to providing for their family.


We encourage moms to stock up on the goodness of soya milk at home. To achieve this, we educate them on the nutritional benefits of NutriSoy via print media and POSMs. And through a video series on social media, impart simple recipes that let them incorporate NutriSoy into their family’s diet.

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