The evolution of the New Balance brand has been one of reinvention and disruption.
From when it was known as the ‘Army’s running shoe’, to the hip lifestyle footwear and cutting-edge performance wear it is known today, we’re proud to be a part of the brand’s own beta process since 2001.
Every piece of work we have done for the client, running the gamut from print campaigns, tech catalogues and events marketing to website development, SEO/SEM and CRM, have helped shift mindsets and strengthened the brand’s currency in street culture and sports.
All this is made possible by a long-standing relationship based on passion for the brand. The business of ideas, after all, is also a people business. Our relationship has withstood the test of time, forged by a culture of mutual trust, understanding and respect.