Remixing a classic

for New Balance

Retail Launch


Launch the sporty version of the iconic 574 that’ll excite discerning sneakerheads and a new generation of styleseekers that aren’t necessarily familiar with its heritage.


A classic is a classic, no matter the incarnation or inclination.


To showcase the icon’s relevancy across subcultures and lifestyles, we collaborated with independent sneaker boutiques to complement their unique store concept with our retail creatives. At Limited Edition Underground, customers were greeted with subway-inspired displays and a custom-made ticketing machine that dispenses limited edition EZ Link cards. And for Leftfoot Entrepôt, we decked up their grunge rock décor with a gig poster wall, proving that a classic has currency in any crowd.

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