Our challenge: To raise the awareness of the outdoor brand through various channels including digital, social media management and CRM.
Angry WhopperBurger King
An ad hoc social media campaign that introduces diners to Burger King's seasonal offering – The Angry Whopper – in a way BK knows best. Fired up.
Windows Phone PartyMicrosoft
Users vote for their favourite social networking app for a chance to win the Samsung Omnia Pro B7320 Windows Messenger Phone.
Eye for Smart BuysAMO
RevitaLens teases contact lens wearing audience with a shopper personality profile test before introducing the new revolutionary multi-purpose disinfecting solution.
Regional launch campaign to promote fastest, most efficient data transfer with Seagate USB 3.0.
Expect change. Paprika is a fully integrated communications agency established since 2000. Our design studio, Pepper, was set up in 2010 to meet direct design demands.
We work with a sense of direction, purpose and methodology, not whimsical creative temperaments.
Paprika believes that every brand has its voice. And through engagement and strategic leadership, our job is to make sure that this voice is heard through the services we provide to our clients.
While Change is a common goal every brand shares, we understand that no two marketing concerns are alike. What's consistent is in the way we approach each brief -
First, helping our clients articulate where they want to go and why. Then, analysing the business, its competition, targets and objectives. And it is when we are armed with insights and information will we supply the strategic and creative “hows”. Simply because we not only value the immediate outcome but the impact it'll bring to businesses.
Have a marketing challenge to overcome? Speak with Paprika. Get ready for Change.
No campaigns should be launched without meticulous planning. And no strategy is complete without market study.
- Research and Audit
- Brand Consultancy
- Communication Strategy
- Product and Channel Strategy
Every brand speaks with their respective consumers differently.
For that, we have a professional team of art directors, copywriters and designers dedicated to:
- 360º Advertising Concepts and Development
- Brand and ID Development
- Online and Offline, Above-the-Line, Below-the-Line Design Services
While other agencies are now catching up, Paprika has had a head start with digital expertise.
Supported by hands-on approach from our founders, we help our clients with:
- Digital Engagement
- Social Media
- Digital Audit and Audience Development
- Digital Content Production and Syndication
- Apps and Platform Integration
Customer Relationship Management
To us, communication is understanding what consumers need. And this is often a challenge for many businesses.
We assist our clients in:
- Online and Offline CRM
- Marketing Automation
- Strategy Analytics
- Patient Support Services (For clients in healthcare)
- Data Management and Processing
- Government & Logistics
- Health & Sports
- Food & Beverage
- Events, Non Profit, HR & Training
- Property, Financial & Corporate
Burger King Angry Whopper
Audacity has always been Burger King's signature and it's no different when it comes to introducing its seasonal offerings. Following an April's Fool hoax, The Angry Whopper is launched with a viral campaign urging diners to get fired up over the counters.preview
New Balance Solemate to Seoul
Unlike its competitors, New Balance is unobtrusive, preferring relatable communications with their audience. Focusing on serious runners, the activation urges them to dump their ex running shoes, find their Solemate and win a trip for two to the marathon in Seoul.preview
Seagate FreeAgent Go
The brand seeks to reach out to a younger audience. Through research, a niche group within the younger audience reflects greater need for hard drives than their peers. And the Seagate Locker Art contest is born to speak with tertiary students in media and design.preview
GlaxoSmithKline Power Over Cervical Cancer
A drive to educate the public about cervical cancer and encourage concerned individuals to advise friends and family. This campaign reaches out via print, online, social media, and culminates in an event graced by numerous local celebrities.preview
Seagate GoFlex Media Player
With a product designed for tech-savvy couch potatoes, we decide to speak to them as one.preview
The impressive stream of projects undertaken by Sunlight becomes the inspiration for the design of its 40th anniversary celebration.preview
Trend Micro Titanium
Symbiotic relationship brings out how Trend Micro Titanium web security software is mutually benefiting for both users and their computers.preview
Microsoft Bring on the Party
The digital engagement introduces the Windows Messenger phone that comes with social networking functions.preview
NTUC Road to U City
Both educational and brand building, the microsite features an interactive game that emulates the collection of NTUC loyalty points, while introducing users to various NTUC-owned entities in the virtual city.preview
Civil servants discover the possibilities of change through interactive games available on the agency's Intranet.preview
Touchpoint is a support programme to assist patients in their fight to prevent breast cancer from recurring. The portal is the gateway for patients and caregivers to assess materials and information.preview
Who's Pepper Creatives?
While Paprika builds brands through engagement and strategic leadership, Pepper is the creative studio that harnesses left brain logic and right brain creative for direct, distinctive solutions. When you require communications on demand, or see a sudden need for ala carte design services, trust that Pepper will deliver quality solutions at a price that agrees with everyone. Including your Finance Manager.
How does Pepper work?
We understand that you may already have something in mind, and all you're lacking is someone to put it all together for you. Very simply, bring us all your ingredients and we'll cook you a masterpiece.
In this competitive domain called communications, everyone wants to make some noise. But noise doesn't necessarily have to come with exponential budgets.
Give us a shout.
To speak with Pepper on design services and the respective rates, please contact:
David Tan, Business Director
+65 9455 7537
Check out our latest showcase:
Give us a quick once-over here, where we showcase some of our key projects, undertaken in the name of good design.
Creating a comprehensive student career guide to boost iDA's recruitment drive.
Designing brand architecture and collaterals for Inc. Q, a global management consultancy company.
Visit usOne Sims Lane, #03-11,
Call usTelephone: 65.6339 8850
Fax: 65.6339 8113